Health and fitness tracking for pro esports teams.
FitGMR reached out based on a project I'd worked on for a connection. The project's ambition was to build a mobile application used by pro esports athletes to track their habits and improve overall health across five pillars - physical maintenance, mental performance, lifestyle, nutrition and sleep. We partnered with peak performance doctors foundational to Red Bull's performance laboratory and pro esports organizations like Cloud9.
I helped lead FitGMR through vendor selection, the Google Ventures brand sprint process, early stakeholder interviews for MVP definition, UX review cycles, and organizational process management setup in Notion.